Tips to Pass 9A0-412 Exam (3 to 12)

Question No: 3

An analyst is running the Marketing Channel Overview report and notices that there is no revenue credited to their social media campaigns. At this there are many campaigns on Facebook that use the tracking code query parameter, "cid=social." Exhibits 1 and 2 show how the social traffic is configured processing rules of the Marketing Channel Report.

What change should the analyst make to the Marketing Channel processing rules?

A. The u201cSocial Campaignsu201d processing rule should be set so the tracking code contains "Social".

B. The "Social Networks" channel should be changed to set the channel's value to u201cTracking Codeu201d.

C. The u201cSocial Campaigns" marketing channel should be before the u201cSocial Networks" channel in processing order.

D. The "Social Networks'' processing rule should be changed to a condition of u201cAnyu201d.

Question No: 4

An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the Product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.

Which reporting option enables the user of the report to perform these tasks?

A. Adobe Report Builder

B. Adobe Data Warehouse

C. Adobe Analytics AdHoc Analysis

D. Adobe Workspace

Question No: 5

The analyst needs to create classifications for the Products reports for product category, product color and product size.

Where should the analyst create these classifications for the Products report?

A. The Classification Rule Builder

B. The Classification Importer

C. The Report Suite Settings for Traffic Variables

D. The Report Suite Settings for Conversion Variables

Question No: 6

An analyst wants to set up a monthly revenue target for search engines from Google - Russia within a calendar year. How should the analyst set target month?

A. Select granularity "entire period" and add target value by month

B. Select granularity "entice period" add target value, and divide target by 12

C. Select granularity "monthly" add target value, and divide target by 12

D. Select granularity "monthly" and add target value by month

Question No: 7

What is the proper sequence to show a completed purchase conversion funnel using the below options:

- Visits

- Product views

- Cart adds

- Checkout

- Purchase

- Entries

- Exit

A. Visits > Product Views > Cart Adds > Purchase

B. Product Views > Cart Adds > Checkout > Purchase

C. Visits > Entries > Cart Adds > Checkout > Exits

D. Product Views > Cart Adds > Checkout > Exits

Question No: 8

An analyst needs to deliver a Workspace to the members of the executive team on a weekly schedule. The members of this executive group do NOT for Adobe Analytics or the Adobe Marketing Cloud.

How should the analyst schedule the weekly delivery of this Workspace to this executive group?

A. Create an u201cExecutiveu201d publishing list and send to that group

B. Add the executiveu2021s email addresses directly in the recipients field and send

C. Create a new u201cExecutiveu201d user group and send to that group

D. Add the executiveu2021s email address to an existing user group and send

Question No: 9

An analyst needs to create a report using a mix of pages viewed by visitors and custom events to understand where visitors abandon the process.

Which type of report should the analyst create?

A. A custom event funnel within Reports

B. A failout analysis within Workspace

C. A pathing report within Reports

D. A PathFinder report within Workspace

Question No: 10

An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.

How should the analyst schedule the delivery of this Workspace report?

A. Send the HTML version of the Workspace to the u201cExecutiveu201d user group

B. Send the Excel version of the Workspace to the "Executeu201d email addresses

C. Send the CSV version of the Workspace to the "Execute" publishing list

D. Send the PDF version of the Workspace to the "Executeu201d user group

Question No: 11

An analyst needs to report on revenue, units, and orders by IP address. Which reporting tool should the analyst use to provide this data?

A. Reports

B. Report Builder

C. Data Warehouse

D. Workspace

Question No: 12

What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?

A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules

B. Add a rule set > add a rule, test the rules > activate the rule

C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report

D. Add a report suite > select the variable > add rules > test the rules > activate the rules