How Many Questions Of AD0-E452 Questions

NEW QUESTION 1
A telecommunications company has created an analytics segment to track visitors that click the "I'm Interested" button (Prop13). The company wants to immediately re-target this user with displays ads on multiple DSPs. The company has Adobe Analytics, and server-side forwarding is enabled.
Which option should an architect select to meet the requirements?

• A. Map the Prop 13 Adobe Analytics segment directly to the DSP Destinations
• B. Share the "Prop 13" segment in Adobe Analytics with AAM, Map to the DSP destinations in AAM
• C. Create a trait in AAM to capture "Prop13", Build as a segment Map to the DSP destinations
• D. Onboard visitors that clicked the "I'm Interested" button through Natural Match

Answer: C

NEW QUESTION 2
An architect is evaluating a company's business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM).
Whichthree business requirement suggest a need for AAM? (Choose three )

• A. Sharing audiences across the Experience Cloud
• B. Promoting personalized content on the same hit
• C. Managing user fatigue with frequency capping
• D. Tracking user behavior on the company's web properties
• E. Incorporating CRM data with hundreds of attributes
• F. Enriching first party data with third party demographics

Answer: CDF

NEW QUESTION 3
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand:
• Frequency of visits
• Purchasing habits
• Demographics
What should an architect do to meet these requirements?

• A. Set up an Adobe Analytics Cookie Destination
• B. Enable the Profile Merge Rule using Last Authenticated Profile
• C. Enable the Profile Merge Rule using Current Device Profile
• D. Map the Adobe Analytics report suite(s) within an AAM Destination

Answer: D

NEW QUESTION 4
An electronics company wants to re-target users that have abandoned cart for their newestSmart Watch. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the "Abandoned Cart" segment on their website.
Which option should the architect recommend to accomplish this goal?

• A. Share the audience through a second party marketplace agreement
• B. Share the audience through a URL Destination
• C. Share the audience through a Server-to-Server destination
• D. Share the audience directly from Adobe Analytics

Answer: B

NEW QUESTION 5
A client licenses the following tools:
• Adobe Analytics for web analytics
• Audience Manager for audience management and activation
• Adobe Campaign for email campaign management
• Adobe Competitor's platform for website personalization
The competitor's platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor's platform.
Which two actions are required to establish the integration successfully? (Choose two.)

• A. Ensure API call to AAM includes ".../ibs?d_stuff=1&d_dst=1&d_rtbd=json&d_cb= [callback_funclion]"
• B. Set up URL Type destination in Audience Manager
• C. Set up Cookie Type destination in Audience Manager
• D. Ensure API call to AAM includes ".../event?d_stuff=1&d_dst=1&d_rtbd=json&d_cb: [callback_function]"
• E. Set up Server to Server Type destination in Audience Manager

Answer: A

NEW QUESTION 6
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:
• Customer Zip Code
• Household Size -1; 2-4; 5
• Zip Code is Fiber Eligible: Yes; No
• Current Product - DSL" Broadband; Fiber
• Paperless Billing - Yes; No
• Internet Speed -10 mbps; 25 mbps; 50 mbps; 100+ mbps How should an architect recommend using these data points?

• A. Target current DSL/Broadband Customers and Zip Code Fiber Eligible; Suppress Current Fiber Customers
• B. Target current DSL/Broadband Customers and Zip Code Fiber Eligible
• C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
• D. Target current DSL/Broadband Customer and Zip Code Fiber Eligible; Target Third-Party GeoLocation Data

Answer: A

NEW QUESTION 7
An architect is examining the network traffic on a client's website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?

• A. 2x2 image/gif
• B. asynchronous iframe
• C. "stuff"
• D. "SUCCESS"

Answer: C

NEW QUESTION 8
What is the minimum required information in the file name for audiences onboarded from the CRM system?

• A. ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT.NUMBER,
• B. ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite
• C. ft
• D. DPID, TIMESTAMP, .sync/.overwrite
• E. ftp, DPID_TARGET_DATA_OWNE
• F. TIMESTAM
• G. .sync/.overwrite

Answer: B

NEW QUESTION 9
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?

• A. Current Authenticated + Current Device
• B. Current Authenticated + No Device
• C. Last Authenticated + Profile Link
• D. Last Authenticated + Adobe Co-op

Answer: B

NEW QUESTION 10
A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of "1st Party: Recent Visitor - Retail Shoppers."
Which identifier should an architect use to meet these requirements?

• A. Declared ID
• B. Experience Cloud ID
• C. Profile ID
• D. AAM UUID

Answer: A

NEW QUESTION 11
A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?

• A. Cname the demdex.net domain to demdex.mysite.com
• B. Create a Profile Merge Rule using "No Authentication Profile"
• C. Post a message requesting visitors to disable ad blocking software
• D. Enable first-party Adobe Analytics domain and server-side forwarding

Answer: D

NEW QUESTION 12
A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

• A. POST /segments/estimate-30-day-size
• B. GET/segments
• C. POST /segments
• D. GET /segments/rules
• E. GET /segments/limits
• F. POST /segments/rules

Answer: D

NEW QUESTION 13
A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make si it is set up properly.
• ID: 543213
• Integration Code: cust-id
• ID Type: Cross Device
• ID Definition: Person
• Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.
d_cid_ic: 2991 c7a7-6fc74f-431jd 2
d_sonv: 1
d_ld_ts=1142144713051 d_mid:16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?

• A. The Data Source ID Type should be Cookie and not Cross-Dev
• B. The di-jsonv parameter should return a *0' value.
• C. The Experience Cloud ID is not enabled.
• D. The d_cid_ic parameter is missing the integration code.

Answer: D

NEW QUESTION 14
Refer to the exhibit.

The AAM API tool being used is reporting a "Bad Request" response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.
What is the cause of the bad request response?

• A. The trait rule should be savings=="yes".
• B. API calls do not allow the use of _ as a character in the trait name.
• C. Onboarded traits cannot be created through an API tool.
• D. The trait rule should be "savings"="yes".

Answer: A

NEW QUESTION 15
A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:
• Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
• Has extensive data available in the CRM system on its current customers
• Tracks media in DMP (Display, Video, Search, Social, etc.)
• Has multiple teams and partners using the data available within Audience Manager for audience development
• Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels What should an architect recommend to meet these requirements?

• A. Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search
• B. Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB
• C. Create a single folder and store all Traits together irrespective of the LOB for the ease of management
• D. Create a separate folder for each trait so that each Trait is stored separately

Answer: B

NEW QUESTION 16
A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:
• The customer has called into Customer Service 3 or more times within the last 30 days.
• The customer is within 2 months of the end of their subscription agreement.
• The customer last left an online rating feedback of 3 or lower based on a 5-point scale.
• The customer is within the first 30 days of signing up for service.
The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem. Which option should an architect implement?

• A. Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data
• B. Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data
• C. Segment based on real-time data passed from Adobe Analytics
• D. Segment based on first-party data upload from the client's CRM system

Answer: A

NEW QUESTION 17
An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.
Which three technologies should inform the architect's recommendation to the client? (Choose three.)

• A. Customer Relationship Management (CRM) system
• B. Analytics solution
• C. Demand-Side Platform
• D. Experience Cloud Visitor ID Service
• E. Tag Management solution
• F. Identity Resolution Service

Answer: BDE

NEW QUESTION 18
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.
https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}8dd_creative={%creative_id%} What is causing this issue?

• A. The tag is missing the d_adsrc parameter.
• B. The tag is missing the d_event parameter.
• C. The tag is missing the d_adgroup parameter.
• D. The tag is missing the d_placement parameter.

Answer: B

NEW QUESTION 19
A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager. Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.
Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

• A. Use Experience Cloud ID
• B. Use Declared ID captured in Audience Manager
• C. Use Profile ID present in Campaign
• D. Use Audience Manager UUID

Answer: A

NEW QUESTION 20
A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.
• The travel company does not have Adobe Analytics.
• The travel company is not using Adobe Target.
• The travel company is using a proprietary Site Personalization Platform.
• AAM has a Cookie Based integration with the Site Personalization Platform.
• The DIL code is located in the body.
• The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?

• A. Place the Site Personalization code in the body and below the DIL code
• B. Place the Site Personalization code and the DIL code in the footer
• C. Place an AAM API call above the Site Personalization code and DIL code
• D. Place an AAM API call in between the Site Personalization code and the DIL code

Answer: A

NEW QUESTION 21
A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of site visitors log in. Which complementary technology should the architect recommend?

• A. Ad Server
• B. Personalization Platform
• C. Campaign Automation Platform
• D. Onboarding Partner

Answer: B

NEW QUESTION 22
A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

• A. Last purchase date
• B. Device type
• C. Membership level
• D. Email Permission
• E. Cart abandon
• F. Visited product page

Answer: ABD

NEW QUESTION 23
A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:
• The client has a large current customer base.
• Fifty percent of current customers have logged in on the client's website or mobile app in the past 6 months.
• The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.
• Irrespective of website visitors' login status, the client wants to identify whether the website visitor is a current customer.
• The client wants opportunities to identify current customers across devices. Which recommendation should a solution architect make to the client?

• A. Onboard current customer data through match partner and Natural Match
• B. Onboard third-party data via Audience Marketplace
• C. Onboard current customer data through mobile app match partner
• D. Onboard current customer data through either match partner or Natural Match

Answer: C

NEW QUESTION 24
A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.
The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible. Which approach should an architect take to meet the requirements?

• A. Onboard the acquired magazine's CRM data via a matching partner
• B. Add the media company's marketing pixel to the magazine's website
• C. Onboard the media company's CRM data via a matching partner
• D. Reconcile the two CRM databases offline and onboard via a matching partner

Answer: A

NEW QUESTION 25
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.
Which two prerequisites are needed for this integration to function? (Choose two.)

• A. Key-Value Data Format
• B. Provision SFTP for audience transfer
• C. Provision for Profiles and Audiences
• D. Experience Cloud service
• E. Google Publisher Tag Cookie Destination

Answer: CD

NEW QUESTION 26
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