Far Out AD0-E202 Practice Question For Adobe Analytics Business Practitioner Certification

NEW QUESTION 1
How would the analyst create a segment for a new visitor’?

• A. Use a segment container of “visitor”, where visit number is less than 1
• B. Use a segment container of “hit”, where visit number is less than 1
• C. Use a segment container of “visitor”, where visit number = 1
• D. Use a segment container of “hit”, where visit number = 1

Answer: C

NEW QUESTION 2
A streaming media company’s acquisition team want to understand when to end a free trial subscription of its product to maximize value.
Which Visualization in Analyst Workspace provides this information?

• A. A Cohort table with Free Trial Start’ as include criteria and ‘paid subscription ‘ as return criteria
• B. A line visualization showing free trial subscriptions over time
• C. A Fallout report showing where users dropped out during a three page subscription flow
• D. A Cohort table with free Start as inclusion criteria and Video Play as return criteria

Answer: C

NEW QUESTION 3
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics’.
Here are some example tracking codes provided by the media agency.

The marketing channel processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

• A. The Marketing channel processing rule is using a different query string parameter.
• B. The Marketing Channel processing rule is not set up to collect for the summet2021 campaign.
• C. The variables in the tracking code are not following a consistent taxonomy.
• D. The display ad placements are not configured correctly.

Answer: B

NEW QUESTION 4
A learning platform is prompting the registration to a webinar on three pages. On each page Each page there is a button for webinar registration. Clicking the button triggers event1.
On page A they have a featured video presenting the webinar. The video named’ New webinar’’ is recorded in evar4, once the video is played. Page B and Page C do not have any videos.
Consider the following scenario:
A user comes to page A, watch the video and clicks on the registration button, but then decides to also check page B, then C. On page C the user clicks again on the registration button. What other of any, should be in place, so that only one registration click is associated with the webinar’’ value of evar4.

• A. The Participation setting should be disable for event1.
• B. No other setting is needed, as evar4 is set only on the first page.
• C. The Unique Event recording setting should be checked for event1.
• D. The linear Allocation setting should be enabled for evar4.

Answer: C

NEW QUESTION 5
A visitor decides to download the white paper ‘’Jobs of the Future’’ from a financial service
Institutions online publication. While the download Event is triggered the evar56 which captures downloaded file named not fire.
Consider the following eVar setting set at Hit level and Allocation is Most recent (last)
What will the analyst see as the value for evar56 when looking at the number of downloads by file.

• A. Unspecified
• B. Jobs of the Future Other
• C. Other
• D. None

Answer: A

NEW QUESTION 6
A web analyst has created an elaborate, multi-tabbed report in Adobe report Builder. The report is scheduled to be sent to the executive team every morning at 6AM.
Upon receipt of the first report, an executive team member said the report appears incomplete. It was determined only the first tab of the large report was sent.
What cloud have cause this issue?

• A. The recipient’s email address was incorrectly entered.
• B. There is a limit to the number of tabs a report can contain.
• C. The publish First Tab Only checkbox is the scheduling wizard was checked.
• D. The selected delivery file format was .csv or .txt.

Answer: C

NEW QUESTION 7
Consider the following Marketing channel processing rule for Session refresh.

The director of data Science to build an attribute model using data from the Marketing Channel variable. However, the director is seeing a very high percentage of traffic attributed to Session refresh.
What are two factors that might be causing this issue? (Choose two.)

• A. Adobe Analytics tagging is not present on all pages of the site.
• B. Campaign tracking codes are not configured properly.
• C. Visitors are deleting their cookies between visits.
• D. Traffic from bots is causing errors In the marketing channel logic.
• E. Internal URL filters are not properly configured.

Answer: AB

NEW QUESTION 8
The investment bank of a co-operative users Adobe analytics to monitor the use of its online banking. They use it to measure Appointment scheduled with account managers, who will then call clients al specified times. The IT team decides to integrate the appointment data captured in Adobe Analytics with the manager’s calendar, as close to real-time as possible.
How can this need to met.

• A. Create a project in Analytics Workspace with broken data per hour and a line graph per minut
• B. So you can check the number of schedules.
• C. Use the Adobe Analytics API to have the Hit data in the shortest possible time, and thus cross the agenda of the bank account managers.
• D. Use an hourly time export from Adobe Analytics Data Warehouse to integrate data with the account manager’s schedule data.
• E. Perform the extraction hourly via Data Feed, and cross them through the Data Stamp with the data of the agents of the account manager backing an hour.

Answer: C

NEW QUESTION 9
An Adobe Analyst Workspace project panel is set up to show all key Performance indicators(KPIs) The manager wants to be able to toggle between mobile phone, desktop, or all data in the KPI panel.
How can the manager accomplish this task using a single Panel component?

• A. Create a virtual report suite for mobile phone and desktop data.
• B. Apply both ‘’Mobile Phone’’ and Desktop’’ values as filters to the panel.
• C. Create a dropdown filter using the Mobile Device Type dimension.
• D. Create a dropdown filter using the Mobile device Type dimension.

Answer: A

NEW QUESTION 10
An Analyst need to create a report using a mix of pages viewed by visitors and customer events to understand where visitors abandon the process.
Which type of report should the analyst create?

• A. A patting report within Report
• B. A Pathfinder report within workspace
• C. A fallout analyst within Workspace
• D. A custom event funnel within Reports

Answer: B

NEW QUESTION 11
A brank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segment to provide this data.
Why would the analytics team decide to use segment stacking In the Segment Builder?

• A. It bypass the limit on the number of segment per report.
• B. Multiple segment can be consolidated with an ‘’IF’’ condition.
• C. It break a consolidated segment down into multiple granular segments.
• D. It provides the ability to consolidate more granular segment into one combination segment.

Answer: A

NEW QUESTION 12
When configuring Marketing Channel processing Rules, which variable provides the web page location (full URL) your visitors were at before coming at your site?

• A. Referrer
• B. Referring parameter
• C. Referring Domain and path
• D. Referring Rule

Answer: C

NEW QUESTION 13
Refer to the exhibit.

Analyzing results from multinational e-commerce, a data analyst realize much of the product view results and orders are being mapped to an ‘’unspecified’’ department name.
What is the probable cause?

• A. Product View is not the proper metric for Product Department thus causing the appearance of Unspecified.’’
• B. Product Department is a classification of product dat
• C. The products are not correctly updated or defined in classifications.
• D. Depending on time of the day, the Adobe Al will take longer to process Numeric 2 classifications.
• E. Not all products will have a defined name and departmen
• F. The unspecified is an expected behavior.

Answer: A

NEW QUESTION 14
What happens when an analyst checks the box ‘’make this an Experience Cloud Audience in the Segment Builder.

• A. Approves the segment for all Experience Cloud users
• B. Automatically tags the segment as an Experience Cloud Segment’’
• C. Allows for usage of the Segment in Audience Manager and Target
• D. Automatically shares the Segment with all adobe analytics users and user groups within the organization

Answer: C

NEW QUESTION 15
A the analyst team has created an Analyst Workspace project featuring a Cohort Table and a Scatter Visualization. The executive team, which does not have Analytics access, has requested distribution of the report.
Which available file format should be used for distribution of the report?

• A. PFF
• B. PTT
• C. CSV
• D. XLSZ

Answer: C

NEW QUESTION 16
When a segment is created from within a report by dragging a component on the segment area, it is possible to re-use It in another report?

• A. Yes, by editing the segment and checking ‘’Make this segment public’.
• B. No, it is not possible.
• C. Yes, by editing the segment and checking ‘’Make this an Experience Cloud audience.’’
• D. Yes it is automatically available is the segment list.

Answer: C

NEW QUESTION 17
In the fallout Visualization which type of components can be added as checkpoints?

• A. Dimension Values using an OR statement
• B. Dimension values using a THEHN statements
• C. Dimension values using a Logic Group statement
• D. Dimension values using an AND statement

Answer: B

NEW QUESTION 18
Which action lets you limit the components before sharing a projct?

• A. Save project
• B. Share Project
• C. Curate project
• D. Edit project

Answer: A

NEW QUESTION 19
Anomaly detection alerts the analytics team to a spike in product view on a specific views on a specific item. User further investigation the discovers that a remarketing partner is sending illegitimate traffic to the website. Business partners are asking that the analyst team exclude the traffic from both future report and past reports.
How can this request be accomplished?

• A. Create a processing rule to exclude the traffic.
• B. Create a segment excluding the traffic.
• C. Add offending IP addresses to bot rules to exclude the traffic.
• D. Work with Adobe Engineer to create a VISTA rule to exclude the traffic

Answer: A

NEW QUESTION 20
Various reports show None Unspecified other, or unknow depending on the specific report viewed, generally, this breakdown means that the variable was not defined or otherwise unavailable.
Which statements explains the possible behavior of the data?

• A. Similar to events firing eVars, It is possible to see ‘’OTHER’’ in a merchandising eVar report when that variable is not defined before a success event.
• B. Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor profile| technology report when that variable is not defined before a success event.
• C. When viewing classification data any value that does not have data associated with that particular returns ‘’NONE’’. To resolve this issue create a classification export file and classify the appropriate columns.
• D. This happens when a user comes to your site for the first and males a purchase without firing eVar1. If you view order in the eVar1 report, there is no value to attribute this order to, so it will appear as NONE:

Answer: B

NEW QUESTION 21
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